ProGlam with a Pro!
Behind the brushes and beyond the trends, SitiProGlam redefines beauty for Bruneian women.
Read the story →A CURATED FRAGRANCE & LIFESTYLE POP-UP · VOL. 01
Come curious. Find a new signature scent, try something on, discover something beautiful for home—and stay for coffee and something sweet.
FEATURED EXPERIENCE · 14 NOVEMBER
Curious about building a creative career in fashion? Join Aqilah Moslimi for an honest conversation about real opportunities, behind-the-scenes experiences and finding your own direction.
Register for the session
FROM THE JOURNAL
Behind the brushes and beyond the trends, SitiProGlam redefines beauty for Bruneian women.
Read the story →How thoughtful design makes everyday dressing feel effortless.
Read the story →From first sketch to final stitch, a closer look at AMKA’s hands-on craft.
Read the story →Why Pearl Aesthetic is choosing intention over influence
Read the story →Romance, confidence and effortless elegance in Seychelles’ latest collection.
Read the story →Three sisters, a shared love for scarves, and a growing sisterhood.
Read the story →A heart-shaped locket, a personal scent, and a little meaning to carry with you.
Read the story →Inside the thinking behind Brunei’s newest curated lifestyle pop-up.
Read the story →THE EVENT · VOL. 01
A three-day pop-up bringing together style, sips and little discoveries. Browse, taste, try something new and meet the people behind it all.
UNTIL WE OPEN
WHAT TO EXPECT
Explore participating brands across scent, style, wellness, food and lifestyle, then pause for coffee and fresh bakes.
THE LINEUP · VOL. 01
Every brand here has a story worth knowing.
THE EXPERIENCE · VOL. 01
Make, explore and linger. Discover activities to enjoy at your own pace as you explore the pop-up.
13–15 NOVEMBER
There’s more to enjoy beyond shopping, with activities to explore at your own pace. We’ll share what’s in store closer to the event.
Register now
MEET THE SPEAKER
Aqilah Moslimi is a Bruneian creative with a background in Fashion Management & Communication and an interest in exploring fashion through styling, photography, videography and content creation.
Her journey so far has taken her through different corners of the fashion industry, from working with a local Malaysian fashion label Nelissa Hilman to being part of the social media team at Kuala Lumpur Fashion Week 2025. She has also gained experience through fashion volunteer works, including FASHINFIDELITY, where she contributed to the behind-the-scenes efforts of a fashion pop-up.
Across these experiences, Aqilah has explored various aspects of the industry; from customer service and event support to backstage coordination, content production and the creative process itself. Each opportunity has offered a different perspective on how fashion comes together, both in front of and behind the scenes.
Still discovering where her interests and skills will take her, Aqilah sees finding a place in fashion as an ongoing journey of exploration, learning and growth.
Through Finding Your Place in Fashion, she hopes to share an honest glimpse into her experiences so far, including the opportunities, challenges and uncertainties that come with navigating a creative career, while encouraging others to explore their own paths along the way.
THE PRE-EVENT SELECTION · UNTIL 11 NOVEMBER
A considered preview from across Volume 01. Reserve the pieces that speak to you, then collect everything together when you arrive.
RESERVE A SERVICE · SITIPROGLAM
Seasonal draping · Undertone · Makeup harmony
$43
LOOKBOOK · VOL. 01
Ideas for wearing, styling and enjoying pieces from the brands joining us this November.
LOOK 01 / VOL. 01
Select a photograph or use the arrows to explore Look 01.
LOOK 02 / VOL. 01
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LOOK 03 / VOL. 01
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LOOK 04 / VOL. 01
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LOOK 05 / VOL. 01
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LOOK 06 / VOL. 01
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LOOK 07 / VOL. 01
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LOOK 08 / VOL. 01
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LOOK 09 / VOL. 01
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LOOK 10 / VOL. 01
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THE JOURNAL
Behind the brushes and beyond the trends, SitiProGlam redefines beauty for Bruneian women.
Read the story →How thoughtful design makes everyday dressing feel effortless.
Read the story →From first sketch to final stitch, a closer look at AMKA’s hands-on craft.
Read the story →Why Pearl Aesthetic is choosing intention over influence
Read the story →Romance, confidence and effortless elegance in Seychelles’ latest collection.
Read the story →Three sisters, a shared love for scarves, and a growing sisterhood.
Read the story →A heart-shaped locket, a personal scent, and a little meaning to carry with you.
Read the story →Inside the thinking behind Brunei’s newest curated lifestyle pop-up.
Read the story →THE JOURNAL · ISSUE 01
A closer look at the intention, curiosity and careful curation behind Scent, Style & Sips.
CULTURE · 5 MIN READ
Over the past year, Brunei has seen a wave of pop-ups ranging from various new trends and themes. But once in a while, we’d come across pop-ups that encourage us to slow down, wander and wonder, “Wait—where has this brand been all my life?”
With Scent, Style & Sips’ goal of offering something a little different, the organisers are bringing a twist to Brunei’s growing pop-up scene. “I’ve always thought it would be nice to have a curated pop-up specifically meant for lifestyle, wellness and fragrance,” one of the organisers shared. Instead of waiting for somebody else to create it, she eventually decided to take matters into her own hands. Upon successfully gaining Relilit as a co-host, the rest was history.
“We wanted a name that gave you a sense of what to expect straight away,” described the organiser. Visitors would immediately know to anticipate local scents they can sample, styles they can explore and, presumably, something to sip on while doing a bit of both. More importantly, the name captures the different pieces of everyday life that the organisers wanted to gather under one roof.
“There’s a different sense of appreciation and respect once you get to know them beyond their product.”
But Scent, Style & Sips is not simply about filling a room with products pretty to the eye. The organisers wanted to offer small-scale, independent and emerging local brands—which may still be unfamiliar to many—a platform to introduce their products and themselves.
Thus, brands need not conform to one rigid aesthetic to find a place in the Scent, Style & Sips community. What truly matters most is intention. From the product and its presentation to the story behind it, visitors should come away with a clear sense of who the brand is and what it wants to offer.
It also gives participating businesses something an online product listing cannot fully recreate. Within the first five minutes, the organisers hope visitors will think that everything feels “really considered and cool”, and then feel curious enough to keep looking. From clothing and accessories to scents, styles and refreshing drinks, everything is thoughtfully curated.
They have been especially particular about avoiding the familiar table-to-table trudge. Instead, SS&S is intended to feel unhurried: a place where people can browse, take their time and stumble upon something new to love.
That emphasis may be well timed. The organisers believe Bruneian consumers are becoming increasingly curious about smaller, more thoughtful brands—especially when they are given the chance to discover them properly.
“A place made for the curious.”
Scent, Style & Sips reflects an experience its organisers have imagined for years but had never brought to life until now. If they overheard one thing from visitors, they would want it to be that the care behind every detail was obvious, from the selection of brands to the atmosphere of the space.
So, come curious. Come thirsty. Perhaps you may leave with a new scent, a new favourite local brand, or even a bag full of wondrous goodies you did not plan to get.
Back to the JournalTHE JOURNAL · ISSUE 02
A heart-shaped locket, a personal scent, and a little meaning to carry with you.
SCENT · 2 MIN READFeigrance has become the new talk of the town, not just among the local fragrance scene but also to all kinds of consumers! Known for their signature heart-shaped locket keychain fragrances, they’ve turned personal moments into sweet-smelling memories you can carry anywhere.
The idea began with its founder’s own relationship with perfume, as someone who was never particularly fond of strong scents lingering throughout the day. She had imagined something gentler: a fragrance you could reach for when you wanted it, rather than one constantly surrounding you. And her long-time fascination with lockets came to be the missing piece!
“There’s something intimate about opening [a locket] and finding something meaningful inside,” she shared. In this case, every keychain comes with a miniature mirror and positive quote!


From waking up and getting out of bed to finally winding down at night, their signature five fragrances are thoughtfully curated to serve different moods, different parts of a story that is yours. The scents are made with essential oils, shea butter, beeswax and fractionated coconut oil and they range from fresh, minty notes to calming floral scents. ‘Start Anew’ is best recommended as a refreshing kick to rejuvenate one’s morning motivation, while ‘Serene Aura’ is meant to soothe one’s nerves during nerve-racking moments such as, perhaps an interview or presentation. ‘Sunset Boost’ provides a midday pick-me-up, while ‘Flourish Bloom’ channels confidence, and ‘Cloud Hug’ brings a softer sense of comfort as the day winds down.


Clipped onto your keys or bag, Feigrance’s fragrances are more than something you simply wear. They’re sensory companions you can smell, see and hold, which matches their tagline, “Carry your scent, carry your heart.”
Back to the JournalTHE JOURNAL · ISSUE 03 · SOS: SISTERS OF SCARVES
Three sisters, a shared love for scarves, and a growing sisterhood.
STYLE · 2 MIN READIs this an SOS that your wardrobe needs saving?
Born in Brunei in 2020, Sisters of Scarfs (SOS) was a dream sparked by three sisters and their shared love for scarves. What started as a creative experiment at home has since grown into a local scarf and lifestyle brand, with pieces finding their way to customers as far as Malaysia, Singapore, Indonesia and even Japan!
“It really started with my love for shopping for scarves, and my sisters were just as interested in them,” shares the founder. “We thought, why not create something together?”
And create they did!


Of course, no success comes without their share of trial and error. Before launching, the sisters spent almost one year experimenting with fabrics, sizes, measurements and finishes. The founder explained “Rather than simply choosing something pretty, every piece had to pass one very personal test: ‘Would we wear this?’”
That value is what remains stitched into the very heart of SOS even today.
“There’s usually a lot of testing, adjusting and trial and error happening behind the scenes,” she explains. Sometimes, she adds, an idea can look perfect in your imagination, only to appear completely different once printed onto fabric.


Perhaps that is why SOS doesn’t believe in telling women exactly how their scarves should be worn. “There’s no one right way to wear a scarf,” she says. Instead, SOS wants its wearers to experiment, play and make each piece their own, whether their style is effortless, creative or somewhere wonderfully in between. Each collection even has its own little world. “Sometimes I want it to feel elegant and dreamy, sometimes playful, sometimes a little dramatic!” Their Shimmer Bloom collection, for instance, resulted from experimenting with printing on materials that suppliers would often decline to discard. In short, the goal was to allow for the wearer to feel like the main character.

Today, SOS is expanding beyond scarves into abayas, blouses and other pieces, alongside its own physical space. But its heart remains where it began: sisterhood.
“I didn’t want ‘sisters’ to only mean the three of us,” she explains. “I wanted it to represent the community we were hoping to build.” And six years later, that little sisterhood is still growing, one scarf at a time.
Back to the JournalTHE JOURNAL · ISSUE 04 · NEWS & NOTEWORTHY
Romance, confidence and effortless elegance in Seychelles’ latest collection.
STYLE · 3 MIN READWho says you can’t be soft and strong at the same time? Certainly not Seychelles! Unveiling its latest limited-addition collection that weaves together romance, confidence and effortless elegance, it is where softness meets the standards!
Known for their timeless silhouettes and effortlessly chic linen pieces, Seychelles is a fashion brand that is turning over a new leaf, or rather, a new layer of lace. Inspired by the expressive qualities of different fabrics, the collection explores how texture can bring personality, movement and emotion into everyday dressing. While its previous collection celebrated linen’s natural simplicity, this latest release introduces richer materials and romantic detailing without compromising the brand’s signature understated elegance.
“From this new collection, we are most excited to introduce the lace pieces,” the brand shares. “They beautifully embody both femininity and boldness, creating a balance between softness and confidence that feels true to the Seychelles woman.”


Behind every delicate detail is driven by the brand’s determination. Working with lace was unfamiliar territory for Seychelles, presenting challenges in achieving the right balance of luxury, comfort and craftsmanship. From refining fabric selections to perfecting the fit and construction, the team invested considerable time into ensuring that each piece looked as beautiful as it felt.
“It took a lot of time to perfect the fabrics, fit, and construction to achieve the right balance between elegance, comfort, and wearability,” they explain.

But all efforts paid of, resulting in a collection that’s ready to make an entrance, whether you’re jetting off on holiday, attending a special celebration or simply dressing up for yourself.
Among its standout pieces is Seychelles’ first-ever coordinated linen top and trouser set, a milestone for the brand. Featuring a delicate front tie, the ensemble can be worn loosely for a breezy resort-inspired look or cinched with a belt for a more structured silhouette. It’s the kind of wardrobe versatility that makes getting dressed feel less like a chore and more like a exciting, creative expression. Inclusivity also sits at the heart of the collection. Despite its limited and exclusive nature, Seychelles intentionally designed pieces that flatter different body types, complement various personal styles and appeal to women across generations.
“Each piece was thoughtfully designed to be both flattering and adaptable, allowing women to style them in a way that feels authentic to them,” the brand shares.


As Seychelles continues exploring new textures, fabrics and silhouettes, one thing remains beautifully consistent: its commitment to making women feel confident, empowered and unapologetically themselves. After all, elegance never goes out of style, and neither does a woman who knows her worth.
Back to the JournalTHE JOURNAL · ISSUE 05 · WELLNESS
Why Pearl Aesthetic is choosing intention over influence
WELLNESS · 2 MIN READIn an era where TikTok can convince us we need a 12-step skincare routine before breakfast, there’s something refreshing about a store telling us: actually, you probably don’t.
For this thoughtfully curated personal-care space, more isn’t necessarily more. Instead, its shelves are built around a much simpler philosophy: products should be effective, easy to use and, most importantly, safe for the whole family.
Rather than stocking whatever happens to be having its viral moment, every product is considered through a more intentional lens. Think gentle formulas, minimal ingredients and everyday essentials that can slip easily into a basic care routine without turning your bathroom shelf into a chemistry lab.


That philosophy extends beyond what’s inside the bottle, too. The store gravitates towards vegan and cruelty-free options, while looking for products free from ingredients it considers potentially harmful and prioritising choices that are kinder to the environment.
In other words? A million views won’t automatically earn something a spot on the shelf.


“We believe in offering products that fit our value and mission rather than constantly chasing the fast-changing trend in the beauty and health industry,” the team shares.
One brand that did immediately earn their attention was Gigi. The oral-care brand stood out from launch because it aligned with something the team felt deserved a bigger place in everyday wellness conversations: taking care of our teeth.

And perhaps that best sums up their approach to curation. It isn’t about finding the flashiest new product or convincing you that you need another must-have.
It’s about making personal care feel simpler, safer and a little more mindful.
Because sometimes the best thing you can add to your routine… is less.
Back to the JournalTHE JOURNAL · ISSUE 06 · STYLE
From the first sketch to the final stitch, every AMKA bag carries a story of patient, hands-on craft.
STYLE · 2 MIN READFrom the first sketch to the final stitch, AMKA proves that great craftsmanship is more than just a fashion statement. With every bag holding its own story to tell, the beauty of each bag is the embodiment of a creative journey of experimentation and, quite literally, hands-on dedication before it reaches your shoulder.
“It usually begins with a simple sketch of the bag I have in mind,” shares the creative mind behind AMKA. “From there, I look at my inspiration board and think about how I can translate those ideas into something that feels true to AMKA.”
Then comes trial and error. Prototypes are made, designs are tested, and adjustments are carefully considered until form and function find their perfect fit. “Sometimes, it takes a few adjustments before the bag looks and functions the way I envisioned it,” the founder explains.

And when it comes to craftsmanship, AMKA certainly has its hands full, in the best way possible. From cutting and assembling leather pieces to painting edges and hand-stitching selected details, much of the process is carried out by hand. It’s a labour of love that requires patience, precision and an appreciation for the finer details. The learning never stops, either as AMKA continues to explore different materials and techniques, refining its approach with every creation alongside fellow leather-crafters.
In an era where fast fashion often steals the spotlight, AMKA offers a refreshing reminder that some things are worth taking time over. “I hope they come to appreciate the thought and care behind each piece, even in the little details they might not notice at first,” the founder reflects.
Ultimately, AMKA isn’t just about creating another accessory to add to your collection. It’s about crafting something that feels personal, purposeful and worth holding onto. After all, trends may come and go, but a thoughtfully-made bag? That’s something you can carry with you for years to come!
Back to the JournalTHE JOURNAL · ISSUE 07 · STYLE
How thoughtful design makes everyday dressing feel effortless.
STYLE · 2 MIN READFast fashion has made fashion trends come and go faster than you can say “add to cart,” but ELENACO is choosing to slow things down. For this hijab brand, curating a collection focuses less on what’s trending and instead, more on creating pieces that make everyday dressing feel a little more effortless.
“Our approach is thoughtful and fairly selective,” shares the team behind ELENACO. “Rather than designing for fleeting fashion moments, the brand focuses on understanding the everyday experiences of women who wear hijab.”
After all, a beautiful hijab is one thing, but one that stays comfortable from your morning coffee run to your evening plans? That’s where the real magic happens. From breathability and softness to drape, structure and weight, every detail deserves attention. As the brand puts it, “Design should quietly support the person wearing it.”


And sometimes, less really is more. While viral styles may dominate social media feeds, ELENACO believes popularity alone isn’t a good enough reason to introduce something new. “We try not to introduce something simply because it is trending or because everyone else is doing it,” the team explains.

Instead, inspiration often comes from something far more personal: listening. Whether it’s a passing comment about coverage, a suggestion about fabric or feedback on fit, these everyday conversations help shape the brand’s approach to design. It’s a refreshing reminder that thoughtful fashion doesn’t always have to make the loudest statement.


Ultimately, ELENACO hopes its collections communicate something beyond aesthetics: a sense of ease, purpose and individuality. “If someone leaves with the sense that simplicity can still be thoughtful, beautiful and purposeful, then we feel we have delivered what ELENACO is about.” Because when it comes to personal style, perhaps the best pieces aren’t the ones that demand attention, but the ones that make you feel effortlessly yourself.
Back to the JournalTHE JOURNAL · ISSUE 08 · WELLNESS
Behind the brushes and beyond the trends, SitiProGlam redefines beauty for Bruneian women.
WELLNESS · 2 MIN READFor Brunei-born beauty brand SitiProGlam, looking good is only half the story. The other half? Feeling confident in your own skin, one brushstroke at a time. Founded with a vision to introduce more Asian-inspired makeup styles to Brunei, SitiProGlam draws inspiration from modern Chinese and Korean beauty trends. But rather than simply recreating the latest looks, the brand believes that makeup should complement the person wearing it.
“I do not approach every client with a fixed template or simply replicate the same look from one face to another,” shares the founder, who considers everything from facial proportions and skin texture to individual colouring and preferences.


The brand’s name is equally intentional. A playful twist on the word “programme”, the name combines a name familiar to many Bruneians, “Siti”, with “ProGlam”, as the founder wanted something that would stand out from conventional makeup artistry names while retaining a distinctly personal identity.


Thus, what began as a niche offering has since blossomed into a broader exploration of personal image. Today, SitiProGlam extends beyond makeup artistry into hairstyling, colour analysis and beauty education, encouraging clients to discover what genuinely works for them.
“I see personal image as something holistic, where makeup is only one part of the bigger picture,” she explains.

And while beauty trends come and go, SitiProGlam is more interested in creating something lasting. This year, the founder has found greater clarity in her brand’s direction, choosing to embrace her own creative instincts rather than follow established industry paths.
“Every service, collaboration, and new idea should have a purpose and contribute to the bigger vision I have for SitiProGlam.”


Ultimately, the goal is to help clients see the beauty in the one they already have. As the founder puts it, “The real value of what I do is not just in how someone looks when they leave, but in how that experience helps them understand themselves better.”
At the end of the day, we learn that the best glow-up isn’t always about changing your look. Sometimes, it’s about changing how you see yourself!
Back to the JournalSCENT, STYLE & SIPS · VOL. 01
13–15 NOVEMBER · 9 AM–9 PM
MY SPACE GALLERY · LEVEL 3
JALAN PASIR BERAKAS
FREE ADMISSION · OPEN TO ALL
LOCATION
My Space Gallery Sdn Bhd, Bandar Seri Begawan.
Open in Google Maps ↗